| Traversant
is a full-service marketing firm, partnered with some of the San Francisco
Bay Area's top creative talents, brand experts and research professionals.
We offer a broad range of marketing solutions:
New Business Development
• Strategic marketing audits
• Market identification & segmentation
• Customer profiling/prospect matching
• Database development
• Sales management tools
• Sales & training presentations
• Trade show presentations
Branding Strategy
• Brand identity development
• Competitive positioning
• Corporate & product naming
• Brand equity studies
Corporate Communications
• Corporate identity systems
• Stationery & business forms
• Capability & product brochures
• Sales kits
• Annual reports
• Website development
• Signage programs
Customer Commmunications
• Direct marketing/response campaigns
• Print & electronic newsletters
• Online surveys and forums
• Focus groups
• Mail & telephone questionnaires
• Onsite interviews
Publicity & Public Relations
• Feature story development & copywriting
• By-lined column placement & copywriting
• News release copywriting & distribution
• Media kit development
• Media contact databases
Advertising
• Print & electronic media planning
• Media planning & placement negotiation
• Campaign concepting, design & copywriting
|