Featured Case Study: Brand Positioning Campaign

Saverglass Inc. campaign samples (PDF format):

GROUP I
Ad 1: "Welcome to the Upper Glass"
Mailer 1: "Mona Lisa"
Mailer 2: "Four Furnaces ..."

GROUP II
Ad 2: "Slender Neck ..."
Mailer 3: "Relentless testing ..."
Mailer 4: "At your service ..."

GROUP III
Ad 3: "Put your wine on the best dressed list"
Mailer 5: "We build demand ..."
Mailer 6: "We distribute ..."