International Product Launch, Global Wine Distributor
This client asked us to coordinate the international product launch of a new imported wine from Argentina. Key activities included defining campaign objectives, conducting consumer research and creating new packaging. We also managed and art directed the design firm that created the graphics, as well as developed content for printed materials.
The success of our campaign in the US and Europe prompted the client to hire us to launch the product in Mexico and Brazil. We were also awarded the contract to redesign the packaging of the wine for the Argentine market.