Branding, Cooking School

Assignment
This up-and-coming cooking instructor, who is also an accomplished watercolorist, asked us to help develop a corporate identity system in keeping with his philosophy that food should be simply prepared, use the freshest of ingredients, and enjoyed in a relaxed setting with a good wine. Each element in the system - stationery, presentation folder and newsletter - were individualized by featuring original brush illustrations of fruits and vegetables, conveying the client's artistic interests, as well as his specialty in rustic Italian cuisine.

Result
In addition to generating accolades from colleagues and friends, the unique identity system paved the way for our client getting bookings in several of the region's top cooking venues. The 2-color newsletter with class schedules has helped increase attendance for his home-based cooking classes.

 

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