Branding, Cooking School
This up-and-coming cooking instructor, who is also an accomplished
watercolorist, asked us to help develop a corporate identity system in
keeping with his philosophy that food should be simply prepared, use the
freshest of ingredients, and enjoyed in a relaxed setting with a good wine.
Each element in the system - stationery, presentation folder and
newsletter - were individualized by featuring original brush illustrations of
fruits and vegetables, conveying the client's artistic interests, as well as
his specialty in rustic Italian cuisine.
In addition to generating accolades from colleagues and friends, the unique
identity system paved the way for our client getting bookings in several of
the region's top cooking venues. The 2-color newsletter with class schedules
has helped increase attendance for his home-based cooking classes.