Traversant is a full-service marketing firm, partnered with some of the San Francisco Bay Area's top creative talents, brand experts and research professionals. We offer a broad range of marketing solutions:

New Business Development
Strategic marketing audits
Market identification & segmentation
Customer profiling/prospect matching
Database development
Sales management tools
Sales & training presentations
Trade show presentations

Branding Strategy
Brand identity development
Competitive positioning
Corporate & product naming
Brand equity studies

Corporate Communications
Corporate identity systems
Stationery & business forms
Capability & product brochures
Sales kits
Annual reports
Website development
Signage programs

Customer Commmunications
Direct marketing/response campaigns
Print & electronic newsletters
Online surveys and forums
Focus groups
Mail & telephone questionnaires
Onsite interviews

Publicity & Public Relations
Feature story development & copywriting
By-lined column placement & copywriting
News release copywriting & distribution
Media kit development
Media contact databases

Print & electronic media planning
Media planning & placement negotiation
Campaign concepting, design & copywriting