Strategy, Application Service Provider
This online print procurement service contacted Traversant to help
promote its site and to ascertain satisfaction levels and areas
for improvement. We conducted an extensive survey of site users,
comprised both of vendors and buyers.
Our findings were instrumental in management's decision to overhaul
the design of the site, introduce additional functionality, and
add instructional content. Our publicity efforts landed features
for the firm in major national trade publications, such as American
Printer, Printing Journal, Print-On-Demand Business, Flexo and Publishing
and Production Executive.