Press Relations, Global CRM Software Developer

A leading European CRM software developer engaged Traversant to help increase its visibility in the U.S. market prior to going public on the German stock exchange. Vital to the effort was regular distribution of press releases and arranging analyst interviews with client key executives.

We secured meetings with the industry's top analysts and landed features in major CRM and business publications, including CIO, Target Marketing and Sales and Field Force Automation magazines.