Integrated Marketing, Law Firm Print and Supplies Provider

This bricks-and-mortar company had developed its own online print and office supplies procurement and management system, and wanted to get the word out to its core legal market. Beginning with new branding and marketing materials for its online service, we launched a campaign comprised of regular press releases and feature development. The centerpiece of the second year's program, which continued publicity efforts, was a redesign of the website and development of a sales kit for the sales team.

Despite market fluctuations, the company's online sales have steadily increased. We landed a front-page feature for the firm in the Oakland Tribune, as well features in trade publications Micro Publishing News, On-Demand Business and CrossMedia.