Marketing, Law Firm Print and Supplies Provider
This bricks-and-mortar company had developed its own online print
and office supplies procurement and management system, and wanted
to get the word out to its core legal market. Beginning with new
branding and marketing materials for its online service, we launched
a campaign comprised of regular press releases and feature development.
The centerpiece of the second year's program, which continued publicity
efforts, was a redesign of the website and development of a sales
kit for the sales team.
Despite market fluctuations, the company's online sales have steadily
increased. We landed a front-page feature for the firm in the Oakland
Tribune, as well features in trade publications Micro Publishing
News, On-Demand Business and CrossMedia.