and Website Development, Regional Reprographics Firm
Needing to upgrade its image to better reflect its all-digital services,
this client returned to us after an unhappy experience with another
marketing firm. We launched the program with the design of a new corporate
identity system and website, which was programmed as a fully functional,
e-commerce site for the procurement, management and archiving of digital
prints of full- and partial sets of architectural drawings. Design elements
were then applied to a collateral package and a series of postcards that
targeted the company's AEC (architect, engineer, contractor) market.
Feedback on the design of the new identity system and website have been
positive. An quickly increasing number of customers are using the company's
website to order and distribute drawings to contractors and subs in the
field. Owners and developers are also using the site to cut management costs
of large construction projects.