Integrated Marketing, Printing Company
For five years, Traversant has conducted integrated marketing programs for this $40-plus million printing establishment. Annual programs have included: New corporate identity, capabilities brochure, Website development and content maintenance, direct mail campaigns, focus groups and industry research for new business development.
The firm's commitment to systematic marketing has resulted in steady growth over the years, despite downturns in the U.S. economy. Every year, the company has also garnered top awards from a major industry association for superior management practices, winning in March 2000 the prestigious Hall of Fame award.