Branding, National Graphic Communications Network
At the outset of this company's acquisition trail, we were asked to develop a corporate branding system that could be extended as new companies were acquired and new services were added. Our work with the company has also included a price benchmarking study, competitor research, a comprehensive toolkit for members' sales forces, customer brochures, and website content development for corporate and member companies.
Our corporate branding system has been successfully extended to 18 member companies. A brand for New Media services was also added to the family. Our research enabled corporate to build pricing grids for refional member companies. The website generates new traffic daily as we continue to transition content from companies' prior sites to the corporate site.