Practice Development, Specialty Medical Practice

A physician team needed to get the word out about their recently opened clinic devoted to patients with back problems. After creating their new corporate identity system, we worked with them to identify target markets, which included sports clinics, pregnant mothers, manual laborers and computer workers. We then tailored a public relations campaign consisting of publicity and speaking engagements.

Our efforts landed speaking engagements at union groups, retirement communities, and nonprofit organizations such as Alcoholics Anonymous, as well as appearances on two local radio shows and a cable TV program. We also landed feature coverage for the clinic in such magazines as Working Mother, Outdoor Life, and a major in-flight publication, among others.