Publications Marketing, Post-Conviction Sentencing Law Firm

This long-term client's primary marketing tool is a prison guidebook, targeted to trial attorneys, prisoners and their families, and government officials. The first year the guidebook was published, we ran an ad and mailed a postcard announcing its release, in addition to posting an announcement and order form on the newly designed website. The second edition is scheduled to be released in 2002.

Sales for the guidebook immediately took off after the postcard hit. The ad, which sent people to the client's website, significantly increased traffic to the site. The client was so pleased with the return, we've been asked to market next year's guidebook release.